Senior Marketing Executive

Description

Job Responsibilities

• Manage and execute day-to-day operations, which includes planning and executing workflows between online and offline campaigns.
• Engage partners/vendors and involve in creating presentation proposals for campaigns.
• Execute the marketing campaign (s) and report on effectiveness and results, ensuring all elements achieve the required performance criteria.
• Execute online activities across several ad platforms, such as Facebook, Google Ads, and LinkedIn.
• Conduct lead generation campaigns and acquire prospective clients.
• To keep track of information updates in the CRM system and Marketing Automation Tool.
• Collaborate agencies to create whitepaper/case studies of our solutions with partners and customers using a design company, then publish them as leaflets and post them on our web site.
• Work with internal stakeholders, sales, product consultants, and support on SEA marketing campaigns.
• To assist in the management of ROI.

Qualifications

• Bachelor’s degree in Marketing related qualifications
• 5 to 6 years’ experience in marketing
• Experience in the IT business field is a plus
• A proficient knowledge of marketing automation tools (eg. Marketo)
• Proficient experience in CRM tools (eg. Salesforce)
• Proficient knowledge of SEO/SEM/SMM
• Knowledge in Adobe Creative Suite - Adobe Photoshop & Illustrator
• Writes well and able to write catchy content.
• A keen eye for details.
• Able to juggle multiple projects and execute them well.
• A proactive and collaborative team player who is able to work independently and in a team to deliver results.