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Senior Marketing Executive

Location: Singapore Singapore
Job ID: R0010407
Date Posted: Aug 14, 2022
Segment: Others (Including Headquarters and R&D )
Business Unit: Hitachi Regional Headquarters
Company Name: Hitachi Asia Ltd.
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: No

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Description

Job Responsibilities

  • Manage and execute day-to-day operations, which includes planning and executing workflows between online and offline campaigns.
  • Engage partners/vendors and involve in creating presentation proposals for campaigns.
  • Execute the marketing campaign (s) and report on effectiveness and results, ensuring all elements achieve the required performance criteria.
  • Execute online activities across several ad platforms, such as Facebook, Google Ads, and LinkedIn.
  • Conduct lead generation campaigns and acquire prospective clients.
  • To keep track of information updates in the CRM system and Marketing Automation Tool.
  • Collaborate agencies to create whitepaper/case studies of our solutions with partners and customers using a design company, then publish them as leaflets and post them on our web site.
  • Work with internal stakeholders, sales, product consultants, and support on SEA marketing campaigns.
  • To assist in the management of ROI.

Qualifications

  • Bachelor’s degree in Marketing related qualifications
  • 5 to 6 years’ experience in marketing
  • Experience in the IT business field is a plus
  • A proficient knowledge of marketing automation tools (eg. Marketo)
  • Proficient experience in CRM tools (eg. Salesforce)
  • Proficient knowledge of SEO/SEM/SMM
  • Knowledge in Adobe Creative Suite - Adobe Photoshop & Illustrator
  • Writes well and able to write catchy content.
  • A keen eye for details.
  • Able to juggle multiple projects and execute them well.
  • A proactive and collaborative team player who is able to work independently and in a team to deliver results.

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