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Sr. Sales Representative - Oil Free

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Location: Los Angeles, California, United States
Job ID: R0014785
Date Posted: Jun 30, 2023
Segment: Connective Industries
Business Unit: Hitachi Industrial Equipment Systems
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: Yes

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Summary of the position:

The Senior Sales Representative – Oil-Free is responsible for selling all Sullair compressed air oil-free equipment and associated air treatment solutions to existing and new customers throughout assigned territory.  The Sr. Sales Rep will identify opportunities, ascertain specific customer requirements, develop the BEST compressor solution, and effectively position the solution with the customer.  With a dedicated oil-free focus, sales efforts will target ALL industries and oil-free applications throughout the assigned territory. 

This role reports to the Director of Business Development and is based in the assigned territory of Greater Los Angeles, California. 

Duties and responsibilities:

  • Meet or exceed assigned oil-free machine and air treatment products sales targets
  • Prospect new opportunities utilizing all available resources while maintaining existing customers in territory – Convert – Penetrate – Retain (CPR)
  • Grow market share – focus on penetrating deeper into existing accounts and converting competitive accounts, while maintaining existing service business
  • ID and communicate new service sales opportunities to the regional PSSR (if applicable)
  • Effectively promote and sell all Sullair oil-free compressor solutions and technologies, along with proper air treatment – identifying and presenting the best system solution specific to customer requirements and expectations
  • Understand and practice Strategic Selling principles and concepts
  • Establish rapport and maintain regular contact with existing and new customers
  • Respond promptly to customer inquiries – ensure quick turn-around and timeliness for all customer inquiries and RFQ’s
  • Ascertain customer business needs – assess and recommend new product offering(s) or improved service level ideas (VOC initiatives) to Sullair
  • Maintain the highest standards of customer service – strive to meet / exceed customer expectations
  • Utilize Microsoft Dynamics CRM to support and manage customer activities, quotes, leads, etc.
  • Be a key face of Sullair to our customer; be professional in all interactions, communications, presentations, appearance, etc. with the customer always
  • Prepare all sales and activity reports, presentations, studies and research as requested


  • Experience with rotating equipment; strong mechanical aptitude / technical prowess; experience in compressed air equipment / rotating equipment is highly desired
  • Positive customer-focused attitude and successful interaction in a dynamic team environment is a must
  • Proficiency with MS Office software, i.e., Word, Excel, PowerPoint
  • Experience with SAP and CRM tools are a plus
  • Proven time management, planning and organizational skills


  • Bachelor’s degree in engineering (or technical discipline) or business

Professional experience:

  • At least 3 years of experience in a technical / solution selling environment, preferably in the use and/or application of compressed air systems
  • Ability to work collaboratively with key stakeholders
  • Available for travel at least 25%

Key behaviors:

  • Excellent oral and written communication skills with strong desire for serving customers
  • Ability to ask the right questions in  order to investigate the best customer solution
  • Excellent presentation skills
  • Ability to handle inevitable objections, inspire trust and generate project enthusiasm

Direct reports:

  • None

The successful candidate is responsible for complying with Sullair’s Code of Ethics and related policies. In performing the job, the incumbent shall take all steps necessary to comply with our safety rules and requirements and must actively support the organization's efforts to meet and exceed its goals of creating and maintaining a safe workplace.

This description is to serve as a guide. It is intended to be flexible and will continue to evolve over time with business needs and demands and may be updated periodically and at the Company's discretion.

Sullair is an equal opportunity employer and will not discriminate based on race, religion, color, age, gender, sexual orientation, national origin, genetic information, veteran status, physical or mental disability, or other protected categories under applicable law, whether in recruitment, employment, promotion, transfer, compensation, or other conditions of employment.

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