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Inside Sales Representative, Direct Channel

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Location: Chicago, Illinois, United States
Job ID: R0015039
Date Posted: Jun 20, 2023
Segment: Connective Industries
Business Unit: Hitachi Industrial Equipment Systems
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Entry Level
Job Schedule: Full time
Remote: No

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Summary of the position:

The Inside Sales Representative will be responsible for the telemarketing and tele-sales of select company products and services, will lead targeted prospecting / lead generation campaigns, and provide general sales and customer support to the sales and service teams.  This position will utilize an integrated strategy that may include, but not be limited to, inbound/outbound tele-sales activities, leveraging our CRM / ecommerce platform, and the marketing of company products across the assigned territory.  This position will play a crucial role in creating, implementing, and reinforcing best practices and procedures to make tele-sales / lead generation discipline and the Sales / Service teams successful. This position may also assist in development of sales presentations and proposals for the Sales team.  Interfacing daily with and nurturing customer relationships, along with developing a strong rapport and trust utilizing various electronic communication tools and systems is vital to the success of this role and effectively carrying out the duties. 

This role reports to the Director of Commercial Sales – Direct Channel and is based at 8700 West Bryn Mawr, Chicago, Illinois.  

Duties and responsibilities:

  • Outbound tele-sales communications promoting select company products and services
  • Outbound prospecting, generating, qualifying, processing, and following up on leads for external sales team
  • Handling inbound customer requests and proactively contacting current and potential customers to generate sales of products, services and parts marketed in the assigned territory
  • Collaboratively work with the sales team and marketing to assist the follow up on lead generation strategies to with prospective customers
  • Effectively communicate and present Sullair products, services, warranties, and value propositions to customers
  • Assist with providing clear and concise customer communications and marketing materials for sales proposals.
  • Follow up on quotes with customers and outside sales team to ensure quotes successfully transition to orders; managing the orders to ensure targeted delivery schedule is achieved
  • Ensure that all paperwork, purchase orders, sales, etc. are maintained to respond to customer inquiries timely and ensure internal process requirements
  • Ensure the upkeep of the CRM and reporting dashboards
  • Prepare all sales and activity reports, presentations, studies, and research as requested
  • Working collaboratively in a team environment and independently
  • Demonstrate a commitment to the technology industry staying educated on the new regulations, our product solutions changes, innovations, and trends.


  • Experience with lead generation and marketing automation software including proficiency in Microsoft Dynamics is highly preferred
  • Experience with compressed air equipment is a plus
  • Excellent oral & written communication skills with the ability to ask the right questions in order to investigate the best customer solution
  • Positive customer-focused attitude and successful interaction in a dynamic team environment is a must
  • Proficiency with MS Office software, i.e., Word, Excel, PowerPoint, and manufacturing operating systems, etc.
  • Experience with SAP is a plus


  • Bachelor’s degree or minimum of 3-5 years of telemarketing sales experience

Professional experience:

  • At least two years of experience in a manufacturing or industrial environment, preferably in the use and/or application of compressed air systems
  • Experience in CAD or reading technical drawings/information preferred

Key behaviors:

  • Excellent communication skills with strong desire for serving customers
  • Excellent presentation skills
  • Strong communication skills with the ability to handle inevitable objections, inspire trust and generate project enthusiasm
  • Ability to work collaboratively with key stakeholders

Direct reports:

  • None

The successful candidate is responsible for complying with Sullair’s Code of Ethics and related policies. In performing the job, the incumbent shall take all steps necessary to comply with our safety rules and requirements and must actively support the organization's efforts to meet and exceed its goals of creating and maintaining a safe workplace.

This description is to serve as a guide. It is intended to be flexible and will continue to evolve over time with business needs and demands and may be updated periodically and at the Company's discretion.

Sullair is an equal opportunity employer and will not discriminate based on race, religion, color, age, gender, sexual orientation, national origin, genetic information, veteran status, physical or mental disability, or other protected categories under applicable law, whether in recruitment, employment, promotion, transfer, compensation, or other conditions of employment.

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