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Global Marketing Director

Location: Atlanta, Georgia, United States
Job ID: R0015836
Date Posted: Mar 21, 2023
Segment: Construction Machinery
Business Unit: Hitachi Construction Machinery
Company Name: H-E Parts International LLC
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Executive
Job Schedule: Full time
Remote: No

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H-E Parts is looking for a global head of Marketing!

Join a fast paced company with an entrepreneurial culture!

The Global Marketing Director will:

  • Lead the Marketing function and organization globally and provide strategic direction to the function

  • Collaborate closely with the Regional Sales Managers in developing global and regionally focused marketing campaigns.

  • Ensure that Marketing plans, goals, and policies are consistent with established strategies and objectives as set out by the CEO or executive team.

  • Organize/ oversee advertising and communication strategies and campaigns.

  • Lead research and analytics of trends in the mining market, the company’s market share, potential for growth etc.

  • Control and optimization of marketing budgets and resources

  • Provide assistance analytics to the business owners regarding pricing.

  • Monitor progress of campaigns using various metrics an provide performance reports

  • Develop diverse marketing materials – brochures, press releases, website materials, etc

  • Develop and lead internal communications process for the CEO and executive leadership .

  • Ensure consistent pricing strategies and actions across the global organization.

  • Linking up with Sales to provide them with specific value propositions and offerings for the targeted customer segments that are consistent with the sales regional business plans.

  • Maintaining, documenting and disseminating knowledge about industry trends, opportunities, channels and competitors to support business development opportunities.

The ideal candidate will have:

  • Bachelor's Degree

  • 15+ years of experience in Marketing function

  • Experience in industrial sector, heavy machinery or mining

  • Experience with SalesForce

  • Self-starter capable of leading, coordinating, & influencing cross-functional teams.

  • Excellent leadership and organizational skills

  • Strong communicator and interpersonal skills

  • Customer oriented approach

  • Familiar with social media and web analytics

  • Ability to travel internationally

  • Domestic and International Travel approximately 30% of time

  • Experience with inside sales and sales support (preferred)

  • MBA (preferred)

  • International experience (preferred)

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