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Inside Sales / Lead Generation for Marking & Coding

Location: Ontario, California, United States
Job ID: R0015996
Date Posted: Mar 25, 2023
Segment: Others (Including Headquarters and R&D )
Business Unit: Hitachi Regional Headquarters
Company Name: Hitachi America, Ltd.
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: No

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Inside Sales / Lead Generation for Marking & Coding       

Company: Hitachi Industrial Equipment and Solutions America  (HIESA)

Division: Industrial Components & Equipment Division

Location: Ontario, CA

Status: Regular, Full–time


Hitachi Industrial Equipment and Solutions America, Marking and Coding Direct Sales business is looking for an experienced Inside Sales Representative to the Industrial Components and Equipment Division in the Elk Grove Village, IL. Location. The position will be responsible for supporting the sales & growth of Marking, Coding, Labeling, and Gluing Equipment products with the supplies that support these products. The territory currently open are supporting California.  He/she will create and implement sales and marketing of both Hitachi CIJ and related products as well as 3rd party solution providers in the tri-state territory.


Responsibilities / Skills:

Responsible for prospecting for new account business and generating business with existing account base, understanding the purchase history and customer needs, and closing sales.

  • Conduct outbound cold calls, emails, and or other means of digital contact.
  • Call on current customers and utilize strategic probing to identify, evaluate, and recommend potential business solutions.
  • Research into accounts, identify key buying influences, and generate interest in our solutions with existing, and new accounts.
  • Generate new business opportunities (leads) for the existing Sales Engineers and support their efforts to win opportunities.
  • Close sales and achieve quarterly quotas
  • Manage business with Identified KPI’s from Hitachi sales management
  • Document all activity and drive CRM in
  • Make customer visits as required to help win opportunities.
  • Grow your awareness of the applications & all products HIESA distributes in growing the business
  • Provide sales forecasts, highlighting specific business opportunities as requested.
  • Market Intelligence:Provide information to the Product Management team; customer value, competitive activities, regional market trends, and competitive comparisons.
  • Tradeshows & traveling: This position may require a minor amount of overnight travel (10-15%)


  • BS/BA preferred or comparable relevant industry experience.
  • 3-5 years of experience in inside sales, and or customer service.
  • Having a basic understanding of mechanical and electronic equipment.
  • Bilingual in Japanese is preferred.
  • Willingness and desire to win and support the HIESA team, through sales & service of its’s products.
  • Strong Customer focus.
  • Self-
  • Strong attention to details.
  • Achievement oriented.
  • Excellent verbal and written communication skills.
  • Proficiency in Microsoft office Suite with as a plus.
  • Ability to work in the Ontario CA. office 3-4 days/week and 1-2 days remotely.

The ideal candidate will use this role as the first step to moving into an outside sales engineer role within 12-18 months. 

For California only (as required by California’s Pay Transparency for Pay Equity Act (SB 1162): The expected salary for this position in our California office is $51,200 - 64,000. Pay is determined based on a variety of factors including, but not limited to, depth of experience in the practice area. Employees are eligible to participate in Hitachi America’s variable pay program, subject to the program’s conditions and restrictions.

Equal Opportunity Employer (EOE)-Females/Minorities/Protected Veterans/Individuals with Disabilities

If you need a reasonable accommodation to apply for a job at Hitachi, please send the nature of request and contact information to [email protected] Queries other than accommodation requests will not be responded to.

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