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HIESA Inside Sales/Lead Generation for Marking & Coding

Location: Ontario, California, United States
Job ID: R0019562
Date Posted: Apr 19, 2023
Segment: Connective Industries
Business Unit: Hitachi Industrial Equipment Systems
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: No

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Job Title: Inside Sales/Lead Generation for Marking & Coding

Reports To: Director of Marking & Coding

Location: Ontario, CA

Status: Regular-Full Time

Summary of the Position:

Hitachi Industrial Equipment and Solutions America, Marking and Coding Direct Sales business is looking for an experienced Inside Sales Representative for the Industrial Components and Equipment Division. The position will be responsible for supporting the sales & growth of Marking, Coding, Labeling, and Gluing Equipment products with the supplies that support these products. The territory currently open is supporting California.  He/she will create and implement sales and marketing of both Hitachi CIJ and related products, as well as third-party solution providers in the tri-state territory.

Duties and Responsibilities:

Responsible for prospecting for new account business and generating business with existing account base, understanding the purchase history and customer needs, and closing sales.

  • Conduct outbound cold calls, emails, and or other means of digital contact
  • Call on current customers and utilize strategic probing to identify, evaluate, and recommend potential business solutions
  • Research into accounts, identify key buying influences, and generate interest in our solutions with existing, and new accounts
  • Generate new business opportunities (leads) for the existing Sales Engineers and support their efforts to win opportunities
  • Close sales and achieve quarterly quotas
  • Manage business with Identified KPI’s from Hitachi sales management
  • Document all activity and drive CRM in
  • Make customer visits as required to help win opportunities
  • Grow your awareness of the applications & all products HIESA distributes in growing the business
  • Provide sales forecasts, highlighting specific business opportunities as requested
  • Market Intelligence:  Provide information to the Product Management team; customer value, competitive activities, regional market trends, and competitive comparisons
  • Tradeshows & traveling: This position may require a minor amount of overnight travel (10-15%)


  • Having a basic understanding of mechanical and electronic equipment.
  • Bilingual in Japanese is preferred.
  • Willingness and desire to win and support the HIESA team, through sales & service of its’s products.
  • Strong Customer focus.
  • Self-motivated, high initiative, self-directed.
  • Strong attention to details.
  • Achievement oriented.
  • Excellent verbal and written communication skills.
  • Proficiency in Microsoft Office Suite with as a plus.
  • Ability to work in the Ontario, CA office 3-4 days/week and 1-2 days remotely.
  • The ideal candidate will use this role as the first step to moving into an outside sales engineer role within 12-18 months.


  • BS/BA preferred or comparable relevant industry experience.
  • 3-5 years of experience in inside sales, and or customer service.

For California only (as required by California’s Pay Transparency for Pay Equity Act (SB 1162): The expected salary for this position in our California office is $51,200 – $64,000. Pay is determined based on a variety of factors including, but not limited to, depth of experience in the practice area. Employees are eligible to participate in Hitachi America’s variable pay program, subject to the program’s conditions and restrictions.

Hitachi Industrial Equipment & Solutions America, LLC is an equal opportunity employer and will not discriminate based on race, religion, color, age, gender, sexual orientation, national origin, genetic information, veteran status, physical or mental disability, or other protected categories under applicable law, whether in recruitment, employment, promotion, transfer, compensation, or other conditions of employment.

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