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Regional Brand Manager MEA and RoW

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Location: Gauteng, South Africa
Job ID: R0022324
Date Posted: Jun 13, 2023
Segment: Green Energy & Mobility
Business Unit: Hitachi Energy
Profession (Job Category): Communications & Corporate Affairs
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: Yes

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Your responsibilities

  • Responsible for the development and execution of the global brand strategy in the MEA region.
  • Responsible for the enhancement of global brand guidelines and visual identity system and ensures consistency of brand execution across MEA markets.
  • Ensure comprehensive execution of creative and messaging strategies to drive effectiveness and consistency across all business unit marketing channels inclusive of digital.
  • Tracks, analyzes and reports brand program results to ensure strategies and tactics are working and to optimize business outcomes.
  • Partner with creative agencies to support brand strategy through creative integrated marketing and communications plans and other brand asset development.
  • Demonstrate thought leadership, best practice sharing, competitive benchmarking and expertise on our evolving landscape.
  • Supports projects as a brand advocate and ambassador with a mastery of our brand principles, mission and communication goals.
  • Proactively partner with the Hitachi MEA branding teams to learn about new updates, guidelines, and best practices for brand evolution in the region.
  • Living core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues, and the business.

Your background

  • More than 8 years of brand management and marketing experience in roles with advancing responsibility.
  • Graphic design experience with knowledge of Adobe Suite.
  • Self-starter with the ability to see a project from concept to launch with little supervision.
  • Digitally savvy.
  • Must have a creative eye and disciplined regard for aesthetic.
  • Strong communications aptitude, including strategic direction setting, campaign conceptualization, execution and measurement.
  • Excellent written and verbal communications.
  • Must possess strong formal and informal leadership skills, the ability to effectively manage conflict and problem solve in a highly collaborative environment.
  • Sense of ownership and pride in your performance and its impact on company’s success.
  • Passionate about delivering brand growth and driving the company’s mission
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