Regional Brand Manager MEA and RoW

Description

Your responsibilities

• Responsible for the development and execution of the global brand strategy in the MEA region.
• Responsible for the enhancement of global brand guidelines and visual identity system and ensures consistency of brand execution across MEA markets.
• Ensure comprehensive execution of creative and messaging strategies to drive effectiveness and consistency across all business unit marketing channels inclusive of digital.
• Tracks, analyzes and reports brand program results to ensure strategies and tactics are working and to optimize business outcomes.
• Partner with creative agencies to support brand strategy through creative integrated marketing and communications plans and other brand asset development.
• Demonstrate thought leadership, best practice sharing, competitive benchmarking and expertise on our evolving landscape.
• Supports projects as a brand advocate and ambassador with a mastery of our brand principles, mission and communication goals.
• Proactively partner with the Hitachi MEA branding teams to learn about new updates, guidelines, and best practices for brand evolution in the region.
• Living core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues, and the business.

Your background

• More than 8 years of brand management and marketing experience in roles with advancing responsibility.
• Graphic design experience with knowledge of Adobe Suite.
• Self-starter with the ability to see a project from concept to launch with little supervision.
• Digitally savvy.
• Must have a creative eye and disciplined regard for aesthetic.
• Strong communications aptitude, including strategic direction setting, campaign conceptualization, execution and measurement.
• Excellent written and verbal communications.
• Must possess strong formal and informal leadership skills, the ability to effectively manage conflict and problem solve in a highly collaborative environment.
• Sense of ownership and pride in your performance and its impact on company’s success.
• Passionate about delivering brand growth and driving the company’s mission