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Trainee SEM / Performance IRC178394

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Job ID: IRC178394
Date Posted: Oct 8, 2023
Segment: Digital System & Service
Business Unit: Hitachi Services & Platforms
Company Name: GlobalLogic
Profession (Job Category): Usability and Design
Job Type (Experience Level): Entry Level
Job Schedule: Full-Time
Remote: No

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Description:

As a Performance Marketing Trainee, you will play a crucial role in driving a company's online success by spearheading the development and management of its digital marketing activities. Your responsibilities will include conducting in-depth studies of online user behaviour to design and implement strategies that ensure the company maintains a positive and prominent online presence. You will also analyse market trends and stay up-to-date with the latest developments in online marketing to incorporate innovative and effective strategies into the company's initiatives.

As a versatile professional, you will be entrusted with a wide-ranging job profile that includes managing key areas of online advertising, search engine marketing (SEO, SEA), email marketing, social media marketing, e-commerce, and web controlling. With a strong focus on organisational and analytical skills, you will conceptualise, execute, and monitor the success of the company's digital marketing campaigns.

Your success in this role will rely on your ability to communicate effectively, think critically, and work collaboratively with cross-functional teams. This is a fantastic opportunity to make your mark in the world of digital marketing, and to take your career to new heights by joining GlobalLogic, A Hitachi Group Company that values innovation and creativity.

#LI-YZ3

Requirements:

  • Strong analytical skills, hands-on mentality, and solution-oriented approach.
  • Keen interest in SEO and SEA topics
  • Passion for performance marketing and lead generation
  • Commitment to staying up-to-date with the latest marketing trends and best practices.
  • You stand out for your ability to effectively implement solutions and deliver measurable results.
  • Communication skills in both German and English, enabling you to collaborate effectively with a diverse team.
  • Familiarity with common design tools, such as Photoshop and Illustrator, would be advantageous

Job Responsibilities:

  • Manage SEM optimization for our customers (mainly in the automotive sector)
  • Customer support and implementation for internal and external projects
  • SEA Campaign implementation and KPI-based performance control
  • Analyse individual channel performance and optimise for ROI and CPA
  • Assist with optimising advertising accounts with a six-digit budget
  • Track down new trends and test innovative marketing channels
  • Create and optimise funnel campaigns and develop lead-follow-up processes
  • Perform on- and offsite measures, such as link building (external and internal), pagespeed optimization, content creation, user experience optimization, and technical SEO optimization of websites.

What We Offer

Exciting Projects: Come take your place at the forefront of digital transformation! With clients across all industries and sectors, we offer an opportunity to work on market-defining products using the latest technologies.

Collaborative Environment: Expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment - or even abroad in one of our global centers or client facilities!

Work-Life Balance:GlobalLogic prioritizes work-life balance, which is why we offer flexible work schedules, opportunities to work from home.

Professional Development:We provide continuing education classes, professional certification and training (technical, soft skills, language, and communication skills) to help you realize your professinal goals. Being part of a global organization, there are additional learning opportunities through international knowledge exchanges.

Excellent Benefits:We provide our employees with competitive salaries, accident Insurance, sick leave payment and referral bonuses.

About GlobalLogic

GlobalLogic is a leader in digital engineering. We help brands across the globe design and build innovative products, platforms, and digital experiences for the modern world.

By integrating experience design, complex engineering, and data expertise-we help our clients imagine what's possible, and accelerate their transition into tomorrow's digital businesses.

Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending our deep expertise to customers in the automotive, communications, financial services, healthcare and life sciences, manufacturing, media and entertainment, semiconductor, and technology industries.

GlobalLogic is a Hitachi Group Company operating under Hitachi, Ltd. (TSE: 6501) which contributes to a sustainable society with a higher quality of life by driving innovation through data and technology as the Social Innovation Business.
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