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Application Engineer - Power Quality Solutions

Location: Faridabad, Haryana, India
Job ID: R0027564
Date Posted: Aug 17, 2023
Segment: Green Energy & Mobility
Business Unit: Hitachi Energy
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: No

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Mission Statement

Hitachi Energy Grid Integration support customers in creating stronger, smarter and greener grids adapted to meet the needs of the changing power landscape. Our system solutions are designed and delivered to provide the highest lifecycle value with the lowest risk.

As Application Engineer – Hydrogen Segment - Power Quality, will be part of Hitachi Energy business based in the Bengaluru / Faridabad. As the Application Engineer – Power Quality applications, you will be responsible for securing orders for Power Quality/FACTS solutions within the region in line with targets and planned strategy. You will be responsible for identifying projects from an early stage, promoting Hitachi Energy’s technical offering, work with pre-sales on the business case for those projects when required, developing a winning strategy, identifying, and nurturing key stakeholders (customer, consultants, regulators, etc.), supporting bidding process and negotiating until contracts are successfully signed.

Within Hitachi Energy you will work with the Global Center of Competence and drive the HUB  to deliver such projects and coordinate activities with local team members, Front End sales functions and regional resources. You will plan and ensure execution of the GPQS/Hub sales strategy for PQ/FACTS to achieve both qualitative and quantitative targets for products, services & systems in a profitable way.

Your responsibilities

  • Support exceeding the sales targets through high performance and to ensure high levels of customer satisfaction ensure that the business substantially increases sales, margins, market share and customer satisfaction in the Indian market segments.
  • Develop and implement a market-based strategy including EPC Channel and direct project sales approach for both short-/mid-term project bidding as well as long-term pipeline and opportunity development.
  • Build relationships with key external influencers to educate, inform and solicit support for new Hitachi Energy ventures and technical developments.
  • Sales Strategic alignment:
  • Identify target customers, projects in India and Indian EPCs to meet or exceed sales targets.
  • Ensure appropriate technical and financial aspects of offers, including prices and trading conditions with the business units.
  • Create, plan and implement a clear sales strategy for FACTS application in India, including business development initiatives, in line with HUB and Global sales objectives.
  • Develop customer relationships in India to promote the technology, win new customers and retain existing ones to create a recurring revenue stream. Define winning strategies, act or delegate Capture Team Leader function.


  • Defines key targets (e.g. project, prices, portfolio mix) and ensures these are achieved for the segments/markets. Ensures detailed business/sales plans are in place with regular follow up.
  • Drives the growth of the top line in each target industry segment. Setting of target price and Winning Strategy of main focus projects.

Market analysis:

  • Activates operation intelligence, benchmarking and analysis in order to identify best processes, equipment, automation practices, etc.
  • Ensures Hitachi Energy’s value proposition for the Utility / Industry / Renewable / Transportation segment is developed and well communicated (internally and externally). Supports local Sales organizations to ensure they are positively perceived in the target segment. Actively participates in the development of international standards and regulations by identifying and influencing the appropriate external bodies (including government, legislative bodies, technical and trade associations). Feeds back to the Business Units/Product Groups on market developments and requirements.

Account Management:

  • Ensures that the major accounts in the segment(s) are identified and prioritized.

Customer relationship:

  • Builds and maintains strong relationships at senior levels with the key stakeholders.

Contracts and negotiations:

  • Ensures the team is well prepared and has the necessary internal support to pursue and manage large project contracts. Helps or lead to negotiate complex legal and commercial international frame agreements, and major turn-key system supply projects in the region of 10-30MUSD.


  • Identifies and manages risk relating to contract agreements and prices across segments.

Safety & Integrity:

  • Living Hitachi Energy core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

Your background:

  • Education: Minimum B.E. / B Tech  Electrical / Electronics Engineering.
  • Skills: Strong negotiation skills, Strong communication skills, Expert in Power Quality, Power Systems, and Technical Sales.
  • Experience: 5+ years in electrical engineering & 5 years of Power quality experience.
  • Deliver Results: Prioritize, Act, Achieve.
  • Results orientation: drive to exceed goals & improve business practices for higher performance levels.
  • Strategic orientation: define own plan within larger strategy & contribute to strategy beyond own area.
  • Collaborate: Listen, Value, Engage.
  • Teamwork & collaboration: Actively demonstrate teamwork & facilitate collaboration.
  • Innovate: Challenge, Create, Change.
  • Intercultural sensitivity and effectiveness: function well across cultures & act as facilitator between cultures.
  • Focus Externally: Customers, Partners, Markets.
  • Customer & market orientation: Anticipate and addresses evolving customer and market needs & build close and sustainable customer relationships.
  • Proficiency in both spoken & written English language is required.
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