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Sales Enablement Manager

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Location: Houston, Texas, United States
Job ID: R0027413
Date Posted: Sep 11, 2023
Segment: Green Energy & Mobility
Business Unit: Hitachi Energy
Company Name: HITACHI ENERGY USA INC
Job Schedule: Full time
Remote: Yes

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Description

General Information:

Hitachi Energy is seeking a Sales Enablement and Communications Manager for North America. Hitachi Energy is experiencing tremendous growth in North America, and we need a strong sales enablement and communications leader to be a part of this exciting journey. In this role, you’ll be responsible for managing our North America sales enablement platform and manage all the communications with the complex sales organization in North America. If you enjoy how high-impact content helps our sales organization convert to sales, this is the right fit for you! You’ll be working closely with our sales leaders to design high impact sales enablement programs to meet regional business objectives and align with the global Hitachi Energy strategy.

Mission Statement:

This position requires close collaboration and alignment with communications, other business units, and local sales organizations to execute marketing activities and events that drive sales and increase market share.

Your Responsibilities:

  • Be a strategic bridge between local sales, North America communications and marketing teams to align on strategic priorities and objectives for North America sales organization.
  • Work closely with the business units to identify new product offerings and design programs to ensure timely communication to sales teams on the value propositions.
  • Localize global value propositions and segment marketing strategies for appropriate market segments to help sales meet regional customer needs.
  • Plan and develop strategic sales enablement programs to help sales generate qualified leads and grow sales in line with regional growth strategies.
  • Be an integral part of the NAM marketing team to communicate sales needs and objectives to deliver on the business profitable growth.
  • Assist the North America marketing team with the strategic selection, evaluation and measurement of customer events and engagements in coordination with global event strategy. Assist with project management of these events in collaboration with cross-functional/cross-business teams.
  • Drive metrics-based reporting across the region to show marketing ROI for money spent.
  • Analyze the performance of sales enablement campaigns to support YOY improvement of spend, real-time campaign adjustment, and detailed insights on customer/prospect interest.
  • Be accountable for annually set KPIs to measure performance and link activities to pipeline.
  • Living Hitachi Energy’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

Your Background:

  • Solid B.A./B.S. degree and a minimum of 5+ years' experience in marketing, marketing communications or related roles within the technology sector.
  • Candidates must already have a work authorization that would permit them to work for Hitachi Energy in the United States.
  • 5+ years of marketing, brand and/or marketing communications experience in B2B environment (prefer technical/industrial environment) – Energy/power segment preferred.
  • Experience with managing, tracking and reporting on budgets (financial stewardship accountability)
  • Experience in marketing metrics, ROIs and reporting
  • Proven track record in developing analytical and digital marketing skills as well as knowledge of lead generation practices and performance-based digital marketing.
  • Basic understanding of lead generation, sales enablement and marketing automation platforms (preferably Eloqua and Salesforce.com)
  • Finely honed project management skills, in addition to a keen sense of initiative, flexibility, and resourcefulness
  • Well-developed communication and organizational skills
  • Fluent command of English, both written and spoken
  • Willingness to travel on business assignments.
  • Flexible with demonstrated experience in leading and managing change communications.
  • Analytical mindset (i.e. marketing measurement, new market analysis)
  • Excellent communication skills, with a knack for distilling down complex ideas into customer-friendly language.
  • Strong project management, prioritization, and organizational skills with top-notch attention to detail and the ability to move projects forward independently in a fast-paced environment.
  • Strong relationship management skills with internal and external partners at all levels
  • Ability to leverage analytics to inform strategy.
  • Passion for innovation and bringing fresh ideas to the table.

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