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Digital Lead

Location: Birmingham United Kingdom
Job ID: R0032451
Date Posted: Feb 27, 2024
Segment: Green Energy & Mobility
Business Unit: Hitachi Energy
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: Yes

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Hitachi Energy has an exciting opportunity for a Digital Lead you'll lead on the delivery of all marketing and sales activities across the digital offering portfolio (software and connected products, software enabled value delivery & selling customer outcomes) to ensure that Hitachi Energy substantially increases sales, margins, market share and customer satisfaction for digital offerings in the selected markets. Develop and implement a market-based strategy for digital sales. 


  • Defines and implements all sales and marketing activities including but not limited to digital products, services and systems in alignment to the given digital strategy, ensuring that the related product groups increase all relevant metrics in their selected market segments. 

  • Develops and implements a market-based approach which includes direct, third-party and project sales whilst building customer relationships with key stakeholders, to educate, inform and solicit support for pursuing digital opportunities and converting them to orders. 

  • Be the digital champion or consultant internally within the local sales organizations (LSOs) to drive the digital strategies and increase the awareness of digital sales within the common sales organizationAlso act to facilitate the collaboration between the common sales organization and the digital resources within the BU specific sales  

  • Review customers’ digital strategies and propose solutions in line with best practices and the Hitachi Energy portfolio keeping in view the digital journey of the customer 

  • Define and reach target for digital sales by building a sustainable digital sales pipeline and connecting the common sales organization to the digital capabilities within the BU specific sales. 

  • Represent Hitachi Energy digital portfolio from all BUs and create additional value for customers by combining with the capabilities of other Hitachi companies like Hitachi Vantara and Global Logic.   

  • Understand the market and customer requirements and provide inputs to the digital strategy and ensure the value proposition for digitalization is developed and communicated accordingly. 

  • Build and maintain a strong relationship at senior levels with key customers, stakeholders and decision makers, to ensure effective communication and collaboration. 

  • Manage and control pricing and contractual issues by developing a thorough understanding of Hitachi Energy procedures and processes.

  • Provide customer support and manage client expectations across multiple digital channels


  • Bachelor’s Degree Engineering, Business, Marketing, Computer Science, Economics, Technical, Engineering, Management, or similar; preferred. 

  • Management consulting background as opposed to an engineering background 

  • Complemented by experience in sales, account management within the energy sector 

  • Track record of success in selling/negotiating strategic/complex customers facing projects. 

  • Very good understanding of Electricity / Energy Infrastructure type assets development process, and of their contractual and financial structure. Experience working for an Electricity Infrastructure developer preferred 

  • Finely honed project management skills, in addition to a keen sense of initiative, flexibility, and resourcefulness 

  • Well-developed communication and organizational skills 

  • Strategic Business Acumen, and resilience in sales pursuits 

  • Willingness to travel on business assignments 

  • Flexible with demonstrated experience in leading and managing change communications

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