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Country Marketing Lead Japan

Location: Tokyo, Tokyo, Japan
Job ID: R0040743
Date Posted: Jan 19, 2024
Segment: Green Energy & Mobility
Business Unit: Hitachi Energy
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: No

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General information:

We are currently looking for a Country Marketing Lead for Hitachi Energy in Japan. They will be responsible for driving growth in the country through marketing activities.

Your responsibilities:

  • You will deliver on country marketing plan in conjunction with the global marketing team and regional sales leaders with a focus on business profitable growth, plan and develop strategic marketing programs to generate qualified leads and grow sales in line with regional growth strategies (Account-Based Marketing, marketing automation lead nurturing campaigns, tradeshows, events, conferences, marketing content development (blogs, white papers, advertising, etc.), and other high-impact promotional programs).

  • You will localize global value propositions and segment marketing strategies for appropriate market segments to meet regional customer needs, map and understand local customers' decision journeys to develop promotional plans to improve customer engagement, lead generation and company positioning.

  • This position will require being a bridge and practicing close collaboration and alignment with the local sales organization, business units and communications function to align on strategic priorities and objectives and execute marketing activities and events that drive sales and increase market share.

  • You will be the country point of contact for global marketing campaigns and platforms (Eloqua, digital applications, etc.), manage the strategic selection, evaluation and measurement of customer events and engagements in coordination with global event strategy.

  • You will work closely with the communications team in project managing strategic events in Japan, drive metrics-based reporting across the region to show marketing ROI for money spent.

  • You will analyze the performance of marketing campaigns to support YOY improvement of spend, real-time campaign adjustment, and detailed insights on customer/prospect interest, e accountable for annually set KPIs to measure performance and link activities to pipeline.

  • Living the Hitachi Energy’s core values of integrity, in significance taking responsibility for own actions while caring for other colleagues and the business.

Your background:

  • University degree.

  • Experience in marketing, brand or marketing communications in a B2B environment (technical, industrial or energy/power segment preferred), direct project management - end-to-end from planning to delivery - of marketing campaigns, industry events and demand generation initiatives.

  • Experience with managing, tracking and reporting on budgets (financial stewardship accountability), business events management: third-party trade fairs as well as proprietary conferences and marketing metrics, ROIs and reporting.

  • Proven track record in developing analytical and digital marketing skills as well as knowledge of lead generation practices and performance-based digital marketing, basic understanding of lead generation and marketing automation (preferably with Eloqua) and SFDC.

  • Finely honed project management skills, in addition to a keen sense of initiative, flexibility, and resourcefulness, well-developed communication and organizational skills, willingness to travel on business assignments.

  • Analytical mindset (i.e. marketing measurement, new market analysis).

  • Strong relationship management skills with internal and external partners at all levels.

  • Ability to leverage analytics to inform strategy, passion for innovation and bringing fresh ideas to the table.

  • Excellent communication skills, with a knack for distilling down complex ideas into customer-friendly language.

  • Fluent command of English, both written and spoken / Full working proficiency in Japanese, both written and spoken.

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