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Product Marketing Specialist

Location: Istanbul, AH, Turkey
Job ID: R0052698
Date Posted: Jun 3, 2024
Segment: Green Energy & Mobility
Business Unit: Hitachi Energy
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: No

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Hitachi Energy is a pioneering technology leader that is helping to increase access to affordable, reliable, sustainable and modern energy for all. We help to power your home, keep the factories running, and our hospitals and schools open. Come as you are and prepare to get better as you learn from others. Bring your passion, bring your energy, and plug into a team that appreciates a simple truth: Diversity + Collaboration = Great Innovation

The quality and innovation of the engineering in our products, systems, and service offerings keep our customers ahead. Developing solutions for our customers all over the world and working on our market-leading technologies will challenge and enrich your work and your mind.

We seek for a “Product Marketing Specialist ” who will be able to demonstrate knowledge at Hitachi Energy at Tuzla location in Istanbul with below qualifications;

Your responsibilities

  • Define, plan and ensure implementation of product marketing strategies in assigned area to meet business objectives and in line with global product strategy.
  • Oversee all marketing activities, and support Sales organizations in driving sales and services of respective products.
  • Implement all marketing activities, and support sales organization in driving sales and services .
  • Support the local account manager team to deliver the sales target
  • In cooperation with account manager ensure digital sales plans execution, with the following main tasks:
  • Access to distributors portals / analytics for product data quality analysis (and to be used as a basis of data and content optimization)
  • Sales Oversees sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales team(s).
  • Business Plans Develops and implements annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.
  • Ensure that product portfolio and assortment is properly defined (in cooperation with local divisions product marketing) and local offer plan is regularly updated (under the responsibility of the account manager)
  • Give Data and Content support to ensure proper level of data quality and to be delivered to the distributor (and country aggregators where available)
  • Sales figures mapping and data review
  • Identify proper marketing initiatives/campaigns with customers leveraging on their plans offering
  • Implementation of Sales tools and solutions (such as configurators, etc)

Your background

  • 2 years of experience in marketing and sales.
  • Bachelor/Master or equivalent in Engineering or related fields (Electrical Engineering graduates are preferred)
  • Experience creating collaterals that would help roll out the solution to businesses, sales team & customers.
  • Excellent command of English both verbally and in writing,
  • Advanced level of MS Office Applications,
  • Demonstrated strong verbal/written presentation skills to all levels in an organization,
  • Demonstrated strong problem solving and negotiation skills,
  • Ability to work independently and time management,
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