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Marketing Operations Specialist

Location: Pune India
Job ID: 1005023HV
Date Posted: Jan 13, 2020
Segment: IT
Business Unit: Hitachi Vantara
Company Name: Hitachi Vantara Corporation
Profession (Job Category): Marketing
Job Type (Experience Level): Experienced
Job Schedule: Full-time

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The Company

Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., helps data-driven leaders use the value in their data to innovate intelligently and reach outcomes that matter for business and society - what we call a double bottom line. Only Hitachi Vantara combines 100+ years of experience in operational technology (OT) and 60+ years in IT to unlock the power of data from your business, your people and your machines. We help enterprises store, enrich, activate and monetize data for better customer experiences, new revenue streams and lower business costs

The Role

We are looking for a high energy colleague to act as the Geo liaison between the field and corporate functions. You are involved with marketing processes, budget, organization planning, reporting and vendor management. You work to improve workflows, remove roadblocks, and promote efficiencies in the marketing processes and its smooth operations. You are required to perform data analysis and are capable of using CRM tools like Salesforce and Marketing Automation tools like Marketo to track marketing performance and recognize opportunities for improvement.

Responsibilities

Marketing Budget Management
o Allocadia, CMT training and guidance, process management, allocate CMT quarterly budget, monitor budget performance, APAC budget model: operation budget, major event budget, travel budget, offline budget record, Support PO and SOW creation, and ODA
• Marketing KPI Management
o Annual and quarterly Geo KPI (MQL, Marketing sourced revenue, conversion rates), CMT KPI allocation
• Lead - Campaign Management
o Marketo, SFDC, campaign info: owner, description, cost, glance slide, and ODA
• Marketing Result Report
o PPT Report: quarterly result slide for APAC Townhall, APMM, APAC weekly update slide, 1H/2H review, annual review, CMT result
o Email Report: quarterly and annual APAC CMT leaders and APMM communication, APAC Marketing communication, CMT result
• Marketing Performance Monitor - Analysis
o Dashboard, conversion rate, In Flight SAL, opportunity analysis, geo vs global vs CMT
• Sales Ops Co-op
o Named account update, Acquisition account update
• Marketing Team Meeting Management
o Monthly team online meeting, 2H and annual planning meeting, in person meeting logistics, agenda, presentation template, meeting minutes

Qualifications

You have conducted analysis of marketing activities and processes
• You worked in data analytics and operations activities
• You are skilled at representing business insights from data
• You have previous experience with marketing automation systems such as Marketo and CRM tools like Salesforce
• Fluent in English
• You have the ability to interface with both marketing and operations departments
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

We are an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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