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Director of Marking and Coding

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Location: Charlotte, North Carolina, United States
Job ID: 44574
Date Posted: Mar 9, 2020
Segment: Others (Including Headquarters and R&D )
Business Unit: Hitachi Regional Headquarters
Company Name: Hitachi America, Ltd.
Profession (Job Category): Sales
Job Type (Experience Level): Experienced
Job Schedule: Full-time
Remote: No

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Company: Hitachi America, Ltd.
Division: Industrial Components & Equipment Division (ICED)
Location: Charlotte, NC
Status: Regular, Full-Time

Hitachi America, Ltd., ( is looking for a Sales Director for the Marking and Coding product line.  The Sales Director will be responsible for providing sales and marketing direction for the Marking and Coding (M&C) business in the Americas. Experience developing and motivating the distribution channel as well as direct experience selling to larger OEM/end users is required. Experience in the M&C industry and Industrial Ink Jet Printer (Continuous Ink Jet Printer – CIJ) business in North America is also mandatory.
  • Prepare and direct the execution of marketing plans to expand Hitachi’s M&C presence in HAL sales area. 
  • Manage the selection and the evaluation process of distributor performance.  Prepare and conduct sales presentations to prospective distributors and direct accounts.
  • Participate in the preparation of the Hitachi Global M&C business plan each term with specific responsibility for the 3-year business plan. Establish sales, orders received and expense budgets each term which support the long-term global business plans.
  • Conduct monthly reviews and report to management on actual sales, orders received and expenses for M&C business.  Implement appropriate actions and countermeasures to achieve/meet budgets.
  • Provide leadership and direction for M&C technical, product management, and sales support staff.
  • Monitor competitive products and marketing practices to keep management and global counterparts informed concerning same.  Suggest actions and countermeasures as needed to improve Hitachi market acceptance.
  • Recommend product enhancements and additions as well as policy changes that will increase business potential.
  • Participate in Managers’ and Global product meetings to present needs of American market for M&C as well as to understand strategic direction of global M&C product and worldwide sales operation group.
  • Direct and oversee M&C advertisement/promotion activity including budget preparation, coordination with global team, trade show attendance, web site content, technical and sales literature.
  • Participate in and contribute to programs or activities as assigned by management.



  • Graduation from a four (4) year accredited university/college.
  • 10+ Years of Sales experience in the Marking and Coding industry.
  • 5+ Years of Managing Sales team experience in the related industry.
  • Service and Application Knowledge of Ink Jet and related Marking and Coding Products.
  • Excellent familiarity of competitive brands of Marking and Coding products (Market awareness)
  • Successful candidates will present proven capabilities in supervisory and project management.
  • Customer focus
  • Self-motivated, high initiative, self-directed
  • Strong attention to details
  • Achievement oriented
  • Excellent verbal and written communication skills
  • Proficiency in Microsoft Office suite
  • Ability to write and speak in Spanish is a plus
  • Ability to lift up to 50 lbs.
  • Travel 30-40% including international trips

 EOE-Females/Minorities/Protected Veterans/Individuals with Disabilities

If you need a reasonable accommodation to apply for a job at Hitachi, please send the nature of request and contact information to [email protected] Queries other than accommodation requests will not be responded to.
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