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Web Analytics Developer

Location: Pune India
Job ID: 1006462HV
Date Posted: Jul 8, 2020
Segment: IT
Business Unit: Hitachi Vantara
Company Name: Hitachi Vantara Corporation
Job Type (Experience Level): Experienced
Job Schedule: Full-time

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The Company

Hitachi Vantara, a wholly-owned subsidiary of Hitachi, Ltd., guides our customers from what's now to what's next by solving their digital challenges. Working alongside each customer, we apply our unmatched industrial and digital capabilities to their data and applications to benefit both business and society. More than 80% of the Fortune 100 trust Hitachi Vantara to help them develop new revenue streams, unlock competitive advantages, lower costs, enhance customer experiences, and deliver social and environmental value.

Responsibilities-nbsp;
  • This is a mid-level position for a highly analytical, self-motivated individual who will be working closely with Digital group on the following:
  • Perform multiple client Web analytics tool implementation projects. Primary tool is Adobe Analytics and secondary tool is Google Analytics
  • Implement different integrations (AdWords, DemandBase etc.) with Adobe and Google analytics
  • Adobe Admin activities i.e. user, access, profile, props/eVars management etc.
  • Develop and document implementation best practices
  • Create business and technical requirements documents
  • Recommend appropriate Web site measurement tactics tied to business goals
  • Act as a translator between the business and technical staff
  • QA/Validation of all code and tagging activities on Pre-prod and Prod (both) environments
  • Perform quality assurance of ad tag implementation
  • Create analytics implementation architecture, SDR and tech spec documents.

Qualifications-nbsp;
  • Subject matter expert/certified in Adobe Analytics in the administrator role
  • Experience in Tealium tag management
  • Experience implementing and using Tag Management Systems such as Tealium, Adobe Dynamic Tag Management (DTM) or Adobe Launch
  • Experience in ad serving technologies such as DFA, DFP as well as various marketing tags like
  • Able to QA the firing of Floodlight tags; Datalayer validation
  • 3+ years of experience implementing Adobe Analytics
  • Proficiency in analyzing data sources and building aggregations to enable BI solutions-nbsp;
  • Ability to document requirements from both business and technical clients
  • Ability to self-manage a project from start to finish on-time
  • Highly organized and able to work on multiple projects/clients simultaneously
  • Strong communication skills (verbal and written) with an emphasis on client-facing situations
  • Solid understanding of digital marketing and advertising concepts and terms
  • Support our internal teams with trafficking, tagging, and data analysis services as needed
  • Results driven and self-motivated
  • Bachelor's Degree in relevant field

Skills Desired
  • Proficiency in JavaScript and HTML is strongly preferred
  • Vendor certification in Analytics and Tag Management tools
  • Knowledge of interactive marketing initiatives (Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)


We are an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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