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Content Marketing Manager

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Location: Dallas, Texas, United States
Job ID: 1009080HV
Date Posted: Mar 4, 2021
Segment: IT
Business Unit: Hitachi Vantara
Company Name: Hitachi Vantara Corporation
Profession (Job Category): Sales, Marketing & Product Management

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The Company

Hitachi Vantara, a wholly-owned subsidiary of Hitachi, Ltd., guides our customers from what's now to what's next by solving their digital challenges. Working alongside each customer, we apply our unmatched industrial and digital capabilities to their data and applications to benefit both business and society. More than 80% of the Fortune 100 trust Hitachi Vantara to help them develop new revenue streams, unlock competitive advantages, lower costs, enhance customer experiences, and deliver social and environmental value.

The Role

Hitachi Vantara's Industry Solutions Marketing team is looking for a Content Marketing Manager, to help drive awareness and thought leadership, and support both lead generation and account-based marketing (ABM) campaigns.

In this role, you will work in coordination with other content marketing managers to define content strategies in close collaboration with solutions marketing, product marketing, revenue and field marketing, and partner organizations. You will work with external and internal teams, agencies, contractors, and freelancers to identify high-impact digital assets and help negotiate and implement the project terms. You will oversee the planning and implementation of digital asset development across cross-functional teams. And you will actively support selected content development through creative and technical writing and copy-editing.

Responsibilities
• Define high-impact content strategies for digital assets and engagements
• Tell high-quality stories that resonate with our audiences (multiple personas)
• Program-manage and project-manager digital content delivery
• Manage all aspects of production (writing, design, and distribution) for content
• Track and report metrics measuring program effectiveness
• Manage vendor relationships (agencies, freelancers, etc.)
• Define and track performance metrics

Qualifications

• Experience with digital B2B enterprise products and solutions (cloud, software, hardware)
• 3+ years of content marketing experience, and 5+ years of relevant working experience
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Bachelor's degree in Marketing, Communications, or a related field
• Outstanding copywriting and editing skills
• Experience creating different content types for a variety of mediums
• High attention to detail including precise and effective communications
• Proven ability to manage multiple, competing priorities simultaneously
• Experience managing budgets

We are an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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