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Account Based Marketing (ABM) Program Manager

Location: London
Job ID: 1010826HV
Date Posted: May 28, 2021
Segment: IT
Business Unit: Hitachi Vantara
Company Name: Hitachi Vantara Corporation
Profession (Job Category): Sales, Marketing & Product Management

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Meet our Team

Our team are responsible for planning, managing and executing various marketing programs (e.g. account intelligence gathering, demand creation, reputation support and sales enablement) in agreed-upon accounts to support sales goals and objectives. We are customer-centric and focused on driving engagement, pipeline and growth initiatives against a targeted set of accounts.

The ABM Program Marketing Manager will support the Global ABM team and key sales stakeholders to identify a structured approach to developing a joint GTM strategy around specific, prioritized accounts. Additionally, this role will work with cross-functional marketing and sales teams to drive demand within these accounts that can be measured, analyzed and reported against.

What you'll be doing
  • Developing an ABM strategy that identifies target accounts and aligns content and marketing campaigns/programs to the customer journey. This would include working with internal and external resources to develop and update existing content with messaging and personas for target account audience
  • Providing ongoing data and insights on strategic accounts and contacts within these accounts utilizing internal tools and resources to provide value to sales
  • Selecting which marketing programs, campaigns and assets to leverage for strategic account planning and execution based on target account objectives and plan.
  • Orchestrating ongoing account check-ins with sales team to ensure account goals, key contacts and account plans remain on track, and discuss upcoming account requirements and modifications.
  • Measuring, analyzing and reporting on the impact of account based marketing plan on sales pipeline and revenue (marketing sourced and influenced). Supporting quarterly business reviews once the program has kicked off.

What you bring to the team

The successful candidate will bring passion, strategy and vision to the role and will have demonstrated a proven track record of success in driving revenue-driven lead gen results, preferably within the IT industry. Ideally, we're looking for someone who has a sound understanding of Account Based Marketing, program optimization, strong analytical and presentation skills and has the ability to build productive working relationships with key stakeholders.
  • Experience in planning and managing integrated campaigns and demand generation.
  • Ability to leverage data and insights in the development of marketing plans aligned to account strategy.
  • Demonstrated ability to work cross functionally and build deep relationships with core stakeholders and team members.
  • Highly motivated, accountable and self-starting personality with strong communication skills
  • Bachelor's degree in Marketing or Business, MBA a plus

Our Values

We strive to create an inclusive environment for all and are open to considering home working, compressed/flexible hours and part-time arrangements. Get in touch with us to explore how we might be able to accommodate your specific needs.

We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our Company

Hitachi Vantara is part of the Global Hitachi family. We balance innovation with an open, friendly culture and the backing of a long-established parent company, known for its ethical reputation. We guide customers from what's now to what's next by unlocking the value of their data and applications to solve their digital challenges, achieving outcomes that benefit both business and society.

Our people are our biggest asset, they drive our innovation advantage and we strive to offer a flexible and collaborative workplace where they can thrive. Diversity of thought is welcomed and our employee base is represented by several active Employee Resource Group communities. We offer industry leading benefits packages (flexible working, generous pension and private healthcare) and promote a creative and inclusive culture. If driving real change gives you a sense of pride and you are passionate about powering social good, we'd love to hear from you.
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