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Senior Marketing Analyst

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Location: Krakow Poland
Job ID: 1010905HV
Date Posted: Jul 8, 2021
Segment: IT
Business Unit: Hitachi Vantara
Company Name: Hitachi Vantara Corporation
Profession (Job Category): Sales, Marketing & Product Management

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Meet our Team

Our team is the critical junction between sales and marketing, whether its ensuring our Marketing Qualified Leads get to the right sales people right away or supporting the marketing colleagues through the purchase process, your work impacts marketing success every day.

What you'll be doing

We are looking for a high energy colleague to join our team as a lead routing analyst. You will play a critical role in the hand-off of Marketing Qualified Opportunities between the Marketing and Sales organizations. You will create opportunities within Salesforce.com, enrich the opportunity with all available data, assign the opportunity to the correct sales colleague and follow up with them to ensure prompt attention. You have excellent verbal and written communications skills, and an ability to engage sales colleagues. If you are interested in growing in the marketing operations discipline this is the perfect opportunity for you.

What you bring to the team
  • Marketing Qualified Lead (MQL) creation
    Master Salesforce.com lead conversion processes. Adhere to all assignment and opportunity rules and guidance. Work with sales colleagues to determine new/existing opportunity. Engage sales to promptly follow up on MQO. Answer all sales questions on origin, disposition, and response options.
  • Support Marketing through the procurement process
  • Help ensure appropriate spend tracking as needed
  • Data Privacy and Spam compliance
    Working with Hitachi Vantara legal team and supervisor, maintain an understanding of the system and process requirements for Marketing to remain in compliance.
  • Expand Marketing compliance guidelines to cover all regulations across geos.


Our Company

Hitachi Vantara is part of the Global Hitachi family. We balance innovation with an open, friendly culture and the backing of a long-established parent company, known for its ethical reputation. We guide customers from what's now to what's next by unlocking the value of their data and applications to solve their digital challenges, achieving outcomes that benefit both business and society.

Our people are our biggest asset, they drive our innovation advantage and we strive to offer a flexible and collaborative workplace where they can thrive. Diversity of thought is welcomed and our employee base is represented by several active Employee Resource Group communities. We offer industry leading benefits packages (flexible working, generous pension and private healthcare) and promote a creative and inclusive culture. If driving real change gives you a sense of pride and you are passionate about powering social good, we'd love to hear from you.

Our Values

Research tells us that some applicants, especially those from underrepresented groups, can be put off from applying for roles if they need flexibility or feel they don't meet all of the set criteria. We strive to create an inclusive environment for all and are open to considering home working, compressed/flexible hours and flexible arrangements. Get in touch with us to explore how we might be able to accommodate your specific needs.

We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. With Japanese roots going back over 100 years, our culture is founded on the values of our parent company expressed as the Hitachi Spirit:

Wa - Harmony, Trust, Respect

Makoto - Sincerity, Fairness, Honesty, Integrity

Kaitakusha-Seishin - Pioneering Spirit, Challenge

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