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Marketing Analyst (Night Shift)

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Location: Pune India
Job ID: 1012421HV
Date Posted: Nov 12, 2021
Segment: IT
Business Unit: Hitachi Vantara
Company Name: Hitachi Vantara Corporation
Profession (Job Category): Sales, Marketing & Product Management

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The Company

Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society. We combine technology, intellectual property and industry knowledge to deliver data-managing solutions that help enterprises improve their customers' experiences, develop new revenue streams, and lower the costs of business. Only Hitachi Vantara elevates your innovation advantage by combining IT, operational technology (OT) and domain expertise. We work with organizations everywhere to drive data to meaningful outcomes.

The Role

We are looking for a high energy colleague to join our team as a lead routing analyst. You will play a critical role in the hand-off of Marketing Qualified Opportunities between the Marketing and Sales organizations. You will create opportunities within, enrich the opportunity with all available data, assign the opportunity to the correct sales colleague and follow up with them to ensure prompt attention. You have excellent verbal and written communications skills, and an ability to engage sales colleagues. Familiarity with is a plus.


• Marketing Qualified Opportunity MQO creation
o Master lead conversion processes. Adhere to all assignment and opportunity rules and guidance. Work with sales colleagues to determine new/existing opportunity. Engage sales to promptly follow up on MQO. Answer all sales questions on origin, disposition, and response options.
o Add all pertinent sales colleagues to opportunity as specified.
• MQO Escalation Support
o Provide escalation notification to specified chain of management for MQOs not actioned.
o Provide training on escalation process for sales as needed.
• MQO Recycle Support
o Ensure that MQOs that are recycled are visible to marketing organization and that appropriate follow up is taken such as entry into a Nurture program, re-engagement by tele-qualification etc..
o Work with Sales to re-assign MQO's as needed.
• MQO Reject Support
o Contact sales colleagues to perform rejection survey
o Aggregate rejection data to provide Marketing visibility into actionable insight


• You worked in operations activities
• You are skilled at verbal and written communications
• You have previous experience with CRM tools like Salesforce
• Fluent in English
• You have the ability to interface with both marketing and sales departments via all channels
• Open to work in the PST shift

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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