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Digital Content Coordinator

Location: CHICAGO, CHICAGO, United States
Job ID: 743999773583821HS
Date Posted: Sep 15, 2021
Segment: IT
Business Unit: Hitachi Solutions
Company Name: Hitachi Solutions Ltd
Job Schedule: Full-time

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Company Description

Hitachi Solutions is a core IT Company of the Hitachi Group, which employs over 330,000 people worldwide. Headquartered in Tokyo, Japan, Hitachi Solutions' reach extends to group companies in Japan and abroad, working with a worldwide network of alliance partners. Through systems integration, we strive to provide ideal solutions and products to customers in a diverse set of countries and regions including Asia, North America and Europe. Using a portfolio of management consulting, implementation, and support services, we help our clients compete with the largest global enterprises leveraging powerful, affordable, and easy to use industry solutions built on Microsoft technologies. Our purpose is to help you achieve your vision through superior products, prices, and people.

***National search, Remote -

Job Description

This role is responsible for overseeing the creation of multiple forms of content to enhance our company's credibility and customer-base. Duties include project managing a team of content professionals, creating content strategies to highlight products and services in support of our go-to-market strategies, reviewing competitor content and market trends to identify new content ideas, and is responsible for launching new content internally for company consumption.

Job Description

• Works closely with the company's marketing team to devise and manage online marketing content plan

• Project manage and collaborate with design and writing teams to produce high quality content

• Manage editorial production calendar, delegate tasks, and ensure deadlines are met

• Edit, proofread, and oversite brand compliance

• Review content for target SEO keyword optimization

• Analyze web traffic metrics

• Repurpose content to fit the publishing media, video production or social media

• Manage overall content refresh/archive calendar

Qualifications

  • BS/BA Degree in Marketing, or relevant field
  • Minimum 3-years' experience working in a demand generation capacity, B2B preferred
  • Experience working within a virtual, cross-team collaborative environment supporting matrixed go-to-market execution.
  • Excellent Project Management skills and attention to detail
  • Strong organizational, oral, and written communication skills
  • Editorial mindset with an ability to adapt content based on audience preferences
  • Hands on experience with SEO and web traffic metrics

• Strong analytical skills partnered with a creative mind

• Up to date with latest trends and marketing best practices
  • Proficiency in MS Office, SharePoint, and WordPress or other Content Management Software

• Programs/Platforms: Google Analytics

• Preferred:

o Experience with Seismic, a sales enablement platform

o Google Analytics Certificate

o Experience with SEO, marketing

Additional Information

All your information will be kept confidential according to EEO guidelines.
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