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Director of E-Commerce

Location: Chicago, Illinois, United States
Job ID: R0004674
Date Posted: Dec 9, 2021
Segment: Industry
Business Unit: Hitachi Industrial Equipment Systems
Company Name: Sullair, LLC
Profession (Job Category): Communications & Corporate Affairs
Job Type (Experience Level): Senior Management
Job Schedule: Full time
Remote: No

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Summary of the position:

The Director of E-Commerce is a newly created position that will lead Sullair’s investment in E-Commerce.  This role will develop and own the roadmap of tactics required to introduce a digital channel focused on driving customer experience and customer adoption.  All aspects of the digital buying experience will be under the direction of the Director of eCommerce including online sales (punchout catalogs and external channels), on-site search and merchandising, product content management, site technology selection, web analytics, digital catalogs, search engine optimization and search engine marketing. As the E-Commerce owner, this role will lead the E-Commerce Strategic planning cycle and ensure the program needs and expectations are met internally and externally. The Director of E-Commerce reports to the Vice President of Direct Sales and the position can be based out of our executive office in Chicago, Illinois; alternatively the position can work remotely within the continental USA.

Duties and responsibilities:

  • Develop the framework and lead the direction and execution of the company’s E-Commerce strategy.
  • Identify which products, offerings and services are to be available through the E-commerce platform; including mapping and internal collaboration to execute fulfillment
  • Proactively develop the E-Commerce roadmap that reaches company performance objectives, financial targets, and critical milestones for a one-, three- and five-year period.
  • Drive improvements in all steps of the digital purchasing journey which lead to increased website adoption by the company’s existing customers and achievement of E-Commerce revenue targets.   
  • Collaborate with the company’s marketing partners to develop a search engine optimization and search engine plan that transforms the existing company website and E-Commerce platform to drive new customer business through a digital channel.
  • Direct the content strategy for the E-Commerce platform
  • Collaborate with field sales to ensure a deep understanding of customer needs are understood and reflected in the E-commerce platform.
  • Communicate the digital channel improvement progress to all internal and external stakeholders 
  • Direct the efforts to sell Sullair offerings, products and services from alternate E-Commerce websites to drive through the Sullair E-Commerce platform
  • Lead the on-going evolution of accurate and comprehensive KPIs for the digital channel overall and site performance.
  • Meets assigned targets for sales growth, sales volume and strategic objectives gained through the E-Commerce platform
  • Review new technologies to identify opportunities to improve the effectiveness and efficiency of site improvement efforts. 
  • Collaborate with Customer Service, IT and Supply Chain to ensure timely and efficient fulfillment of orders placed on through the E-Commerce platform
  • Responsible for planning and budgetary control of all website expenses
  • Work closely with other departments such as IT, Pricing, Category Management, and Marketing



  • Bachelor’s degree in Internet/Digital Marketing or related field required
  • MBA preferred
  • 5+ years’ experience in a similar position

Professional experience:

  • Expertise in eCommerce customer expectations and the tactical methods to deliver those experiences.
  • Exceptional team leadership skills, including team member hiring and on-boarding
  • Excellent oral and written communication skills
  • Ability to work on multiple projects with a high degree of accuracy
  • High project management skills
  • Strong analytical skills and data-driven thinking
  • Solid knowledge of online trends and web technology
  • Computer literate and understanding of web technologies
  • Experience using packages like Adobe Creative Suite and Microsoft Office Products 
  • Self-motivated, high initiative, self-directed.
  • Excellent verbal and written communication skills.
  • Ability to travel up to 25%

Direct reports:

  • This position will hire and lead the E-Commerce team

The successful candidate is responsible for complying with Sullair’ s Code of Ethics and related policies. In performing the job, the incumbent shall take all steps necessary to comply with our safety rules and requirements and must actively support the organization's efforts to meet and exceed its goals of creating and maintaining a safe workplace.

This description is to serve as a guide. It is intended to be flexible and will continue to evolve over time with business needs and demands and may be updated periodically and at the Company's discretion.

Sullair is an equal opportunity employer and will not discriminate based on race, religion, color, age, gender, sexual orientation, national origin, genetic information, veteran status, physical or mental disability, or other protected categories under applicable law, whether in recruitment, employment, promotion, transfer, compensation, or other conditions of employment.

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