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Director of Marketing Programs

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Location: Greenville, South Carolina, United States
Job ID: 743999791643837HS
Date Posted: Mar 1, 2022
Segment: IT
Business Unit: Hitachi Solutions
Company Name: Hitachi Solutions Ltd
Job Schedule: Full-time

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Company Description

Hitachi Solutions is a global Microsoft solutions integrator passionate about developing and delivering industry-focused solutions that support our clients to deliver on their business transformation goals. Our industry focus, expertise, and intellectual property is what truly sets us apart. We have earned, and continue to maintain, a strategic relationship with Microsoft. Recognized for our achievements - teaming with our clients to deliver innovative digital solutions and services - is how we have achieved year after year recognition.

As their trusted advisor, we support our clients to deliver on their strategic business initiatives as they unify, automate, and modernize their data and operations to increase efficiency, reduce costs, and enhance their customer's experience. Our over 3,000 team members across 14 countries, and our 18 years of 100% focus on Microsoft technologies and business applications, is how we deliver excellence through expert services and industry-focused cloud solutions.

A part of Hitachi, Ltd., our company has a long and rich history of innovation, financial strength, and international presence of one of the world's largest companies. Since 1910, Hitachi, Ltd. has been a leader in manufacturing innovative products and solutions that support industry and social infrastructure around the globe supported by 303,000 employees in over 100 countries and across 864 companies.

Job Description

As a Senior Manager/Director of Marketing Programs, you will be responsible for leading Hitachi Solutions' integrated lead generation strategy and campaign execution that results in qualified leads, increased pipeline, revenue growth and brand awareness. This role will manage a team of Integrated Marketing Managers responsible for planning, implementing, and executing integrated marketing campaigns through paid channels, driving engagement, and generating marketing qualified leads for our sales team. Key channels include paid search, paid social, sponsored events/webinars/content, email marketing, and alliance partners.

  • Oversee and drive demand generation to support revenue objectives of growing existing base and acquiring new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to ABM strategies, demand generation email campaigns/nurtures, field events, user events, industry events, webinars, and digital marketing
  • Proactively seek opportunities to evolve program performance through new program ideas, A/B testing, and/or additional optimization techniques
  • Measure and manage conversion rates throughout the funnel, identifying opportunities for optimization
  • Convert traffic through calls-to-action, landing pages, and content
  • Working closely with our digital marketing and content teams, develop content and coordinated campaigns based on keyword research
  • Optimize our lead nurturing processes
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets

  • Minimum 7-years' experience working within marketing B2B enterprise software or cloud-based solution provider
  • Experience leading a virtual, cross-team collaborative environment supporting matrixed go-to-market execution
  • Proven ability to build relationships and collaborate cross-functionally with a variety of stakeholders including sales, subject matter experts, services, and product/technology development
  • 5+ years marketing automation power user experience (Microsoft, Pardot, Hubspot, or Marketo)
  • Strong organizational, oral, and written communication skills
  • Deep understanding of multi-touch, omni-channel marketing program design, creation and implementation
  • Natural problem-solver: comfortable with complexity and ambiguity; able to both delve into the details and operational tactics, and engage meaningfully on the big picture or overall strategy
  • Proactive and passionate: independently solving conceptual problems, and delivering results in challenging situations

ยท High-energy, team-first attitude: motivated to work collaboratively in a fast-paced, ever-changing environment to help our growing business
  • Masters in Marketing (preferred)



Additional Information

All your information will be kept confidential according to EEO guidelines.
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