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Content Designer/Digital Marketer

Location: Illinois, Illinois, United States
Job ID: R0005978
Date Posted: Jan 27, 2022
Segment: Others (Including Headquarters and R&D )
Business Unit: Hitachi Regional Headquarters
Company Name: Hitachi America, Ltd.
Profession (Job Category): Sales, Marketing & Product Management
Job Type (Experience Level): Experienced
Job Schedule: Full time
Remote: No

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Description

Content Designer/Digital Marketer

Company: Hitachi Industrial Equipment & Solutions America, LLC. (HIESA)

Division: Marking & Coding

Location: Charlotte, NC OR Elk Grove Village, IL

Status: Project, Full-Time for 6 months (possibility of converting to Regular full-time after 6 months)

Summary:

The Content Designer directly assists the Marking and Coding group by creating digital marketing layouts. This position is responsible for graphic design of content to be used in digital, print, and exhibition marketing. This position designs impactful concepts with the flexibility to address broad brand messages. This role is expected to receive input and market knowledge from the M&C team (sales and product management).  The Designer works with Sales and Product teams to translate business briefs into impactful design. This requires a great attention to detail, mastery of the tools required for layout and great time management skills. After the design phase is complete the Content designer will be responsible for pushing content to our end users via email broadcasting and social media channels.  The Content Designer works closely with our branding teams to track marketing activity and its success rate.

Responsibilities:

  • On a monthly basis, the Designer works with the M&C team to design pieces that highlight end customer impact and fulfill business needs.
  • Daily, the Designer carries a full workload of design requests. In addition, the Designer is continuously growing their professional skills with feedback and advice provided by the M&C Team. The Designer will work autonomously as well as within a team environment.
  • Create and optimize graphic illustrations for inclusion in our blog, website, and other marketing materials & digital channels.

  • Executes creative assignments as part of a team as well as with other creative studio services
  • Designs to consistently high standards that enhance Hitachi’s brand image in the realm of M&C.
  • Presents design work to M&C sales team for review and approval
  • Actively learns the Marking and Coding marketplace, to continually understand impact from an end customer’s perspective.
  • Creates design layouts and graphics for Hitachi’s digital and print vehicles including but not limited to email, social media, magazines, and trade show material.
  • Works with email and social media platforms to push content as needed by the M&C business.  This includes marketing automation platforms such as Mail chimp

Qualifications:

  • 5-7 years of content design and production experience is required.
  • Content creation experience is required.
  • Bachelors degree in Marketing or related field is required.
  • Experience in Adobe CS including Photoshop, InDesign and Illustrator is required.
  • A portfolio that demonstrates photography, and design capabilities is a plus.
  • Demonstrates understanding of design/color applied in layout, design and image composition
  • Experience with Marketing automation platforms (Mailchimp, HubSpot, Active Campaigning, or other)
  • Prior email designing experience is preferred

Equal Opportunity Employer (EOE)-Females/Minorities/Protected Veterans/Individuals with Disabilities

If you need a reasonable accommodation to apply for a job at Hitachi, please send the nature of request and contact information to [email protected] Queries other than accommodation requests will not be responded to.

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